Don’t play nice. Play real.
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Don’t perform polish. Perform guts.
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Don’t fit the format. Rewrite the form.
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Don’t smooth the story. Show the scar.
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Don’t stay in bounds. Break the damn mold.
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Don’t play nice. Play real. ◆ Don’t perform polish. Perform guts. ◆ Don’t fit the format. Rewrite the form. ◆ Don’t smooth the story. Show the scar. ◆ Don’t stay in bounds. Break the damn mold. ◆
The world asks us to shrink. Bad Form asks us to show up — fully, honestly, and unapologetically.
TAKE UP SPACE
MEET ISSA,
YOUR GUIDE
After years inside startups and strategy rooms, serial entrepreneur Issa Danielsen started noticing a pattern she couldn’t unsee: passionate people and bold ideas getting polished into something safer — something that looked “right” on paper but felt wrong in the gut.
She had lived in that tension too— the quiet contortion it takes to appear polished and “professional,” in rooms that asked for less than her full, dynamic self— to shrink her edges just enough to fit the room.
Bad Form is her answer to that tension: a place for honest strategy, clear language, and creative rebellion. She helps founders and teams build companies that don’t just look good from the outside — they feel true on the inside, and break through for all the right reasons.
3
20
YEARS EXPERIENCE
SUCCESSFUL EXITS
FOUNDERS SUPPORTED
10+
Our Offerings
CONSULTING
Inside the work. In the weeds. In motion.
When you’re building something brave, you need more than advice — you need a co-conspirator.
We step inside your world to shape the language, story, and systems that make your vision real. Strategy that sounds like you. Story that scales like truth.
SPEAKING
Stories that spark movement.
Keynotes and conversations led by Issa that reframe leadership, creativity, and what it means to build without a map.
Every talk is part manifesto, part strategy session — designed to ignite courage, clarity, and change.
Advising
Partnership for the long game.
Ongoing, one-on-one collaboration with founders and leaders rewriting business on their own terms.
A sounding board, a provocateur, and a mirror — helping you stay aligned with your voice, values, and vision as you scale.
EDITORIAL
The ones too interesting to fit in.
Conversations with founders, artists, and movement-makers building the new models of business, culture, and care.
We explore what it really takes to create on your own terms — the mess, the momentum, and the magic underneath it all.
Truths Worth Building On
BREAKING BUSINESS AS USUAL
Say the real thing
It’s always the doorway.
Trust the part that doesn’t fit.
It often knows the way before you do.
Let the story stay human.
Mess is allowed here. So is ambition.
Build the only thing you can see.
We’ll make space for it together.
Take up space.
You belong right where you are.